Why Your Morning Coffee is Even More Important Than You Thought

Coffee is Coffee right? Wrong!!

Where your coffee is grown and how it is processed is critical to the quality of the finished product. Although growing conditions can change from season to season there are certain areas in the World where the conditions remain optimal and the land fertile. One such area is the Cordillera Central mountain range of Colombia. At an elevation of 6900 feet above sea level this fertile land is located at the northern end of the Eje Cafetero (Coffee Growing Region). Its unique location has a year-round sub-tropical micro-climate which creates the perfect growing conditions. This provides the highest quality coffee beans which are loaded with antioxidants, have a distinctive smooth caramel note and a clean strong flavour.

These beans are more magic than Jacks and one of the most prized in the World. Due to their higher cost, they are often used in small amounts to add flavour to expensive coffee products. However, we believe you pay for what you get and at #BeforeYouSpeakCoffee we wanted the best taste and the best quality so you would get the best results. That is why we have used entirely 100% Pure Single Origin Colombian Arabica Coffee from the Eje Cafetero region. We love coffee and we love health and we know you do too. So, it became apparent that our coffee needed to be purer than the virgin Mary. It is this high standard and patented extraction process that will help to provide you with the following benefits and more…

Clean Energy and Mood: Coffee is often consumed to enhance energy and elevate mood.

However, depending on the quality of the coffee and the levels of nutrients it contains that feeling can be very different. Often people can experience nervousness, agitation, anxiety and a general increase in stress levels after consuming coffee. This is because caffeine (contained in coffee) is a catecholamine which stimulates the release of epinephrine and nor-epinephrine (Adrenalin and Nor-Adrenalin). These stress hormones can be short lived and quickly replaced by a more chronic stress hormone called cortisol.

While adrenalin and nor-adrenalin help to mobilize stored fats for energy and increase alertness, cortisol released chronically leads to fat storage and eventually adrenal fatigue where you feel tired all the time. Drinking a coffee high in the following two antioxidants, caffeic acid and chlorogenic acid has been shown to improve energy and elevate mood faster and for longer than coffee which is low in these antioxidants.

So, if you want a coffee that will give you energy, elevate your mood and burn fat cup after cup then you need to choose a high-quality coffee grown in the Eje Cafetero region of Colombia.

Reduce Disease: An alarming statistic has coffee providing close to 60% of Americans daily intake of antioxidants

This is alarming because although good quality coffee is high in antioxidants we should be getting more antioxidants from our food. We know these powerful nutrients are good for us and may help to improve human health and performance. So, here are some examples of just how good the antioxidants in quality coffee can be. Coffee drinkers reduced their risk of Parkinson Disease by 80%, Colon Cancer by 25%, Cirrhosis of the liver by 80%, Gallstones by 50% and Alzheimer’s by 32-65%. The quality and amount of coffee consumed in studies may vary. However, a recent study on subjects that consumed 2-4 cups per day showed a 23 – 50% lower risk of developing Type II Diabetes. These are some impressive statistical reasons to drink quality coffee every day.

Anti-aging: Research gathered on the coffee drinking habits of 4780 women has showed powerful anti-aging benefits.

This study looked at the telomere length of women who drank coffee and those who didn’t. The women who drank more coffee had longer telomeres. Put simply telomeres are a kind of biological clock. The longer the telomere the longer you should live.

Also, if the telomeres on your DNA are longer, when new cells are created from the information in your DNA they will be created intact with little to no degeneration. Aging and the signs of aging are directly related to your body’s ability to keep regenerating new cells intact.

Reduced Body Fat

Many studies have supported the benefit of caffeine on fat loss but due to the unique combination of stimulants and antioxidants coffee may be even more effective than straight caffeine. Coffee contains naturally occurring caffeine, caffeic acid, theobromine, theophylline and chlorogenic acid to name a few. These compounds have benefits on fat metabolism, appetite control, mood elevation, blood sugar management and much more. The powerful combination of these alkaloids is likely to lead to faster fat loss that is easier to maintain. Nature got it right, don’t isolate one compound when they work better together.

Boost Athletic Performance

We all want to look great and play strong. Coffee may be the secret weapon to improve your performance in and out of the gym. Only 2 cups of coffee per day has been clinically proven to improve athletic performance by 11-15%. Another recent study using 3 cups of coffee saw a reduction in fatigue and an increase in reps while lowering pain post exercise.

Coffee is not only the World’s favourite beverage behind water but it’s possibly one of the healthiest. Sure Redbull, Coke, Energy Drinks and some Supplements contain caffeine. However, you can get desensitized very quickly to the energy they provide. Coffee provides longer lasting energy and health benefits not seen from these other products. So, if you felt you needed a reason to justify your coffee habit you now have plenty of them and we are just getting started.